The Southcliff Symbol
When you first see the logo, you will notice that several things that are deliberately a part of its design. You will recognize that the four components have a unique color and shape. As the four components come together, a cross is formed. We recognize that each one of the colors and shapes represent people from various backgrounds and generations coming together. The common denominator that unifies us is our commitment to the cross and the gospel, and we are ever-growing in our relationship with Christ.
Notice that the colors in the logo are unique. These colors are rooted in scripture, going back to when God spoke to Moses in the Old Testament. When God established the Tabernacle, these were the colors that He selected. In the Old Testament, God had a temple for His people and His people met Him there. The Spirit and Presence of God was unique in that place. God told the people of Israel when they were building the tabernacle that He wanted them to build a portion of it in each of the four colors represented in our logo: blue, scarlet, gold and purple.
The traditions of the Jewish people tell us that the blue represents the heavens. “In the beginning, God created the heavens and the earth.” There are typically three kinds of heaven mentioned in the Bible. There’s the heaven we see by day with the clouds and birds flying about. There’s the heaven we see by night with the stars and moon in our visibility. Then there is the heaven we see by faith, where God dwells. This one color captures all of that.
Red represents the earth. The Bible tells us that the earth had to be redeemed by God through His blood. In the Jewish tradition, red is a symbol of the world – a fallen world that had to be redeemed as a result of sin. The blood of an innocent substitute is the only acceptable means of that redemption and, as we understand today, the Messiah.
When you combine red and blue, you have purple. The next color in our logo – purple – is where heaven and earth meet in the person of Jesus Christ. According to Jewish tradition, purple is the color of the Messiah. It is the color of the King of Kings and Lord of Lords. It is the color of royalty. What happens is that God in heaven meets man on earth in the redemptive work of Jesus on the cross. Heaven and earth meet in Christ, the Messiah.
Gold stands for eternity. The gold in the tabernacle represents the eternal nature of God and the splendor and majesty of His creation. Our logo tells a story--a story that God has called us as a church to “Guide People from All Generations and Backgrounds into a Thriving Relationship with Christ.” Our hope is that this visual will help people understand who we are as a church.